Love is real. Everything else is an illusion.
Isn’t this just the punniest? Poopourri. Just say it.
Once upon a time, Yahoo! was prospering. That is, until Google took over the world. In an effort to refresh the brand, Yahoo!’s longtime logo is getting a redesign, and they’re rolling it out in a creative manner. Over the course of 30 days, Yahoo! will unveil 30 different logos until the final one is revealed on September 4th.
Here’s what Yahoo! had to say about the project:
“Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo—the essence of our brand—should too.”
The logo is the main character in any company’s visual brand identity. Many companies today are updating their logo to adopt a more modern and minimalist style. Brands such as Starbucks have noticed the trend and made changes to their logos and product design. eBay, Microsoft and even Farmers Insurance have all abandoned their decorative styles and simplified their design. Brand recognition is essential for success. That’s why minimalism is so popular—it keeps things simple, clutter-free and easy to recognize. I
Instead of just discretely changing all their branding with the new logo, Yahoo! turned the project into a month-long event that gives audiences something to talk about. The 30 days may be a bit excessive, but it is a great PR stunt that will bring some attention back to Yahoo!. Will they be jumping on the sans serif bandwagon? We’ll just have to wait and see.
UPDATE: Yahoo!, your new logo sucks. I can’t believe I waited a month for this.
P.S. What’s up with the bevel? Sigh.
How great are these ads? I was walking in the mall when one of these ads with Katy Perry caught my eye. The copy is hilarious, and gives Popchips some much needed pizzazz.
Popchips’ mission is to bring the fun back to snacking. They’re the healthy but definitely not boring alternative to fried or baked chips. The brand is lively and full of vibrant colors and the sleek packaging distinguishes them from competitors. Everything they do is fun, witty, and now ads have become increasingly sassy with Katy Perry as their spokesperson.
Gillette vs. Superman? Stainless steel razor blades are just simply no match for the Man of Steel, so Gillette partnered with Warner Brothers to strike up a conversation regarding Superman’s grooming secrets.
The campaign features a series of YouTube videos starring pop culture science heroes such as Bill Nye the Science Guy, The Big Bang Theory’s Mayim Bialik, Kevin Smith, and the MythBusters guys, who each present their own theories on how Superman shaves. (Though comic book fans were quick to point out that the question was answered long ago—Superman shaves by using his heat vision, reflected in a mirror, obviously.) Audiences are also encouraged to vote for their favorite theories and engage with Gillette on social media.
This is an example of a clever partnership that works to entice and interest audiences to engage with the brand, without trying to sell to them. Gillette did a fantastic job proving that content is king.