Archive | August 2013

Google Forever

Once upon a time, Yahoo! was prospering. That is, until Google took over the world. In an effort to refresh the brand, Yahoo!’s longtime logo is getting a redesign, and they’re rolling it out in a creative manner. Over the course of 30 days, Yahoo! will unveil 30 different logos until the final one is revealed on September 4th.

Here’s what Yahoo! had to say about the project:
“Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo—the essence of our brand—should too.”

The logo is the main character in any company’s visual brand identity. Many companies today are updating their logo to adopt a more modern and minimalist style. Brands such as Starbucks have noticed the trend and made changes to their logos and product design. eBay, Microsoft and even Farmers Insurance have all abandoned their decorative styles and simplified their design. Brand recognition is essential for success. That’s why minimalism is so popular—it keeps things simple, clutter-free and easy to recognize. I

Instead of just discretely changing all their branding with the new logo, Yahoo! turned the project into a month-long event that gives audiences something to talk about. The 30 days may be a bit excessive, but it is a great PR stunt that will bring some attention back to Yahoo!. Will they be jumping on the sans serif bandwagon? We’ll just have to wait and see.

UPDATE: Yahoo!, your new logo sucks. I can’t believe I waited a month for this.

P.S. What’s up with the bevel? Sigh.