Archive | July 2013

Think Popped!

How great are these ads? I was walking in the mall when one of these ads with Katy Perry caught my eye. The copy is hilarious, and gives Popchips some much needed pizzazz.


Popchips’ mission is to bring the fun back to snacking. They’re the healthy but definitely not boring alternative to fried or baked chips. The brand is lively and full of vibrant colors and the sleek packaging distinguishes them from competitors. Everything they do is fun, witty, and now ads have become increasingly sassy with Katy Perry as their spokesperson.