And here we have, another case of
Behold, the Old UC logo on the left, and the new one on the right.
So you want to be more “modern”, more “innovative”, more “user-friendly.” Who doesn’t?
But then you get this idea, that this is what modern, innovative, and user-friendly looks like.
You erase the past, so you can be modern.
You use a gradient C instead of a solid one, so you can be innovative.
You need a video to explain all these changes, so you can be user-friendly.
What do I say to that? Fire your in-house agency.