Scott Stratten of Unmarketing is my hero. And when you get to see your hero, you don’t just stare in wonder, you tweet every word he says, you buy his book, get his signature, and tell him how you’re his biggest fan. Thanks to my International Marketing professor, Niklas Myhr, I was able to attend a LinkedOC event with Scott as the speaker. Yes, THE Scott Stratten. And that’s exactly what happened.
Step 1: Make video
Step 2: Buy viral