Archive | December 2011

For the love of CMYK

Today’s interactive online lifestyle has been speculated to render the insignificance of print.

Tree huggers rejoice.

Even though I live on the world wide web, there is a special place in my heart for print.

I love the sensation of touch, the many textures of paper, the warmth of a newly printed work of art, the tones and hues that reflect in the light a way an image on screen can never convey.

To see and hold a piece of imagination in my hands is simply magical.

That’s why I find print ads so intriguing. To convey sufficient information delivered in the most concise format challenges copywriters to think big but simple.

Below are some of the print ads that I have been delighted to encounter.

Open Happiness

Many refer to Apple’s “1984” as the best commercial of all time.

I cannot deny its brilliance, but I find myself more connected to Coca-Cola’s “I’d Like to Buy The World A Coke” commercial.

It may have been created over two decades before I came into existence, but its message is timeless and the jingle is absolutely charming.

Don Draper said that advertising is based on one thing – happiness, and this commercial delivers just that.

I’d like to buy the world a home and furnish it with love,

Grow apple trees and honey bees, and snow white turtle doves.

I’d like to teach the world to sing in perfect harmony,

I’d like to buy the world a Coke and keep it company.

It’s the real thing, Coke is what the world wants today.

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On the topic of Coca-Cola, let’s take a look at the recent fiasco.

Coca-Cola spent quite the amount of time and expenses to condition consumers that red = sugar and white = diet.

But here’s the twist – regular coke in a white can. Blasphemy.

I don’t know what’s more disparaging, consumers who blindly purchase products, or Coca-Cola’s faith in humanity’s intelligence.

Though for some reason, I feel this could have just been Coca-Cola’s marketing ploy to garner publicity.

Either way, I enjoyed the design through its short lifespan. #savethepolarbears.

Check out this nifty Fact Sheet that Coca-Cola made to clarify its holiday packaging.

Hello World.

I’d like to begin our adventure with…

An objective,

This blog will feature the many big ideas that I discover as I embark on my journey to find a place in the world of advertising.

An apology,

If you’re looking to read a blog that’s eloquently written, I’m sorry, but that’s something I can’t guarantee. Twitter has conditioned me to speak and write in 140 characters or less. I say what’s on my mind, I tell the truth, and I keep it short and simple.

& A big idea,

Eschew obfuscation.